But your jaw line? Also square for his taste. Which is why the 22-year-old television reporter recently traveled from a coastal province to a private hospital in the Centre of Beijing were reformed - for about $6,000. Her boyfriend, a 29-year-old businessman, wore sunglasses designers, picked up the Bill.
"No I'm nervous," said the Devil (the English name of the first she chose for herself and the only one that would reveal) as she awaits surgery at Evercare Aikang hospital in the Centre of Beijing. "In the will be more sophisticated and exquisite".
The impressive pace of transformation for Chinese mobile professionals - bicycles for cars, town to town, prostrate holidays for skiing holidays, now extends to the sides. In less than a decade, cosmetic and plastic surgery has become the fourth most popular way to spend discretionary income in China, according to Ma Xiaowei, Deputy Minister of health of China only on homes, cars and travel of higher rank, said.
Figures are not official there, but the international society of surgery of plastic aesthetic appreciation in 2009 China third, behind United States and Brazil, with more than two million transactions per year. And the number of transactions doubles every year, Mr Ma said at a conference organized by the Ministry of health in November.
He said that "we must recognize that the plastic and aesthetic surgery has become a common service, aimed at the masses".
Face-lifts and removal of wrinkles treatments are in vogue, as well as in the West. But at Evercare, which runs a chain of hospitals in cosmetic surgery in China, are two fifths parts of patients in its 20 years, said Li Bin, general manager and one of the founders.
At the national level, the most requested surgeries have nothing to do with age: the No. 1 operation is designed to make eyes appear larger by the addition of a fold in the eyelid, forming what is called a double eyelid, said Zhao Zhenmin, Secretary general of the China Association of plastics State and aesthetic.
The second most popular raise the bridge of the nose to make it more prominent, the opposite of the typical work of nose in the West. Third is the remodeling of the jaw to make it more narrow and more, said.
Youth patients include job-seekers hoping to improve their prospects in the labour force, adolescents who received cosmetic surgery as a graduation present and even middle school students, the majority of whom want eye jobs, say surgeons.
Regulatory system in China, General, has failed. At the Beijing Conference in November, Mr. Ma, the vice Minister of health, said that the situation "can even be called negligence."
11 Clinics and hospitals offering cosmetic or plastic surgery that were inspected last year, it said, less than half met the national standards. Employees did not have professional credentials, he said. equipment and materials were subpar. Beauty salons are flagrant violators, illegally administered Botox injections and perform the surgery of eyelids.
Mr. Ma compared to the industry to a medical "disaster zone", with frequent accidents. It was underscored his point when a former contestant from 24 years of age in the Chinese reality show "Super girl" died after his windpipe filled with blood during an operation to remodel his jaw in Hubei province.
Health officials demanded an investigation. But Mr. Zhao, who is also the vice director of plastic of managed by the Beijing Government and the Hospital of cosmetic surgery, said that it was impossible to gather evidence because the body was cremated, common practice in China when private hospitals settle claims of negligence.
"Personally, I think that this is fairly negligible," said. "We have to get to the bottom of these cases in order to protect people in the future."
The shortcomings of China's medical system are hardly limited to aesthetic and plastic surgery. But now, the industry generates about $ 2.3 million in revenue, and the Government has begun to take note. Officials say new regulations probably will be published this year.
An implicit objective is stemming the flow of Chinese patients to hospitals better-established in Korea of the South. Mr Ma believed that China make up 30 percent of patients of cosmetic surgery in Seoul.
By now, many beauty salons, as a branch of Beijing the center of a major chain, are taking advantage of the lack of supervision. One recent afternoon, a woman of 62 years of age in a white layer that describes itself as an internist said that he could convene a doctor who could give a visitor double eyelids in 20 minutes approximately $180, a fraction of the standard rate of hospital.
"Will immediately be different," he said.
Da Shi, Li shirt, Zhang Jing, and Jonathan Kaiman contributed research.
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